MADISON - Wisconsin's temporary Gov. Scott Walker (R) released a new ad this week in an effort to soften his image leading into the upcoming fight to recall him. Opponents have nearly gathered the required number of signatures necessary to launch the recall election.

The ad, seen below, has Scott and his wife, Tonette, distributing food at a soup kitchen with their family before cutting to a shot of the family in their living room. They pretend to be concerned with "the less fortunate among us".

Had Walker shown any real concern during 2011 for the poor or other working people, rather than making them villains in his quest for power, the whole thing might ring true. As it is, the commercial ignores the irony that the policies Walker is pursuing as governor almost guarantee that more people will need the services of soup kitchens like the one he appears in during the ad. Walker's attempt to show that he cares about people enough to personally feed them is belied by the fact that he's killing jobs and taking away the rights of working families.

The ad just comes across as a creepy political ad. Watch it yourself below and see what you think. Who is he trying to kid?