http://newiprogressive.com/images/stories/S5/women-health-services1-s5.jpgProgram Kicks Off Months Long Creator Program to Keep Abortion and Reproductive Access Top of Mind in 2025 and 2026

WASHINGTON, DC – On the anniversary of Dobbs, Priorities and Reproductive Freedom for All Foundation are launching a $2 million creator program to elevate the voices shaping the conversation on reproductive freedom. 

As part of Priorities early and "always on" digital communications strategy, this initiative will empower creators to help their audiences understand the ongoing impact Dobbs is having on women across the country—and what’s at stake for voters in 2025 and 2026.

Priorities and Reproductive Freedom for All Foundation are seeing the impacts of abortion bans most deeply at the state level. The selected creator cohort will take a strategic, geography-driven approach—partnering with creators in states where abortion is banned, as well as leveraging large, nationally recognized creators to amplify and drive organic reach across key regions.

In this month’s initial launch, dozens of creators will speak directly to their followers about how, three years after Roe v. Wade was overturned, women are now less safe and less free, and why the fight to protect and regain reproductive freedom at every level of the ballot must continue.

“Creators are reaching the rising generation of voters where they are," said Mini Timmaraju, President and CEO of Reproductive Freedom for All. “In a landscape of misinformation, it’s critical we speak directly to the people most affected by abortion bans. We are proud to launch a program that recognizes the power of creators and invests in their leadership to keep this fight visible, urgent, and personal.”

“Priorities and Reproductive Freedom for All are teaming up to launch this creator program on the anniversary of Dobbs because abortion access is still a critical issue facing millions of women across the country,” said Danielle Butterfield, Executive Director, Priorities USA. “Creators are some of the most trusted messengers in media today, and it’s essential that we continue to build a multifaceted, year-round strategy to effectively communicate the urgency of what is at stake.”

About Priorities USA
Priorities USA is a nonprofit organization focused on digital advertising and building digital infrastructure for partners and allies over the next decade. Priorities runs large-scale, effective digital voter mobilization and issue education campaigns, while building and investing in cutting edge research and data, training, and tools. 

About Reproductive Freedom for All Foundation
For over 50 years, Reproductive Freedom for All (formerly NARAL Pro-Choice America) has fought to protect and advance reproductive freedom at the federal and state levels—including access to abortion care, birth control, pregnancy and post-partum care, and paid family leave—for everybody. Reproductive Freedom for All is powered by its more than 4 million members from every state and congressional district in the country, representing the 8 in 10 Americans who support legal abortion.